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17th November 2015

Last week, a group of Business students experienced the wizarding worId of Harry Potter as they visited the Warner Bros Studios, home to the boy wizard and where all of the films were created!

Students at Warner Bros Studios

Students at Warner Bros Studios

The Business students saw a completely different side to the popular attraction and got behind-the-scenes business knowledge of how the films were produced and marketed.

Student Alice Hollier thought the trip was very useful for her studies, “I enjoyed the talk from the marketing teacher during our trip to Harry Potter World. It was inspiring and great to learn about the marketing techniques used for the Warner Bros films. I really enjoyed the talk because it was an area that I was hoping to explore in more detail. I thought it was beneficial for me because marketing is a key aspect for business and I could apply the information and skills I learnt to my coursework. It was an amazing trip and I found it interesting and inspiring."